Should your small business adopt AI tools?
We’re living through what the World Economic Forum has called ‘The Fourth Industrial Revolution', and artificial intelligence (AI) is one of the formative technologies of this revolution.
AI is no longer the stuff of science fiction. AI solutions and business tools are here right now, demonstrating new ways to operate, manage and staff your small business.
So why are half of all Australian and New Zealand businesses not yet using AI? And where could AI be lending a helping hand in your own business?
Keeping pace with the speed of technological change is a key responsibility for any business owner. If competitors are using AI to gain efficiencies and streamline their operations, it stands to reason that your business must match this innovation and find ways to embrace AI.
But, as with any technological or software investment, there has to be a fundamental role for the new AI tools you take on. ‘Going AI’ just to be seen to be at the cutting edge, is not the goal here. Your aim is for AI to have a function and to make your life easier.
Here are five areas where modern AI tools can help the average small business:
Fast responses to customer queries are essential for good customer service. AI-powered phone agents, like Lucy from Curious Thing, can have human-like conversations with customers, answer routine customer enquiries and free up your team to focus on high-value customer interactions.
Pulling out the key points from in-house and customer meetings can be time-consuming. A tool like Fireflies records your in-person and online meetings and then forwards you an AI summary of the meeting, with bullets of the key themes, a full transcript and clear action points for everyone to follow.
Being present on social media is vital for brand awareness and connecting with customers. A social media tool like Buffer helps you manage your social media accounts while also using the built-in AI tool to generate posts and repurpose existing posts, keeping your feeds fresh.
Managing the [objectives and key results (OKRs)] () for your team can be a challenge. With an AI tool like Peoplebox, much of the goal-setting and performance management can be automated, helping you keep everyone on the team focused on the same goals, while you focus on the business.
Talk to us about areas where AI can add value for your business.
The world of business-focused AI solutions is growing at a fantastic rate, so the suggestions above are just the tip of a very large AI iceberg.
