How to expand your e-commerce and online sales

19/06/2025 06:45 PM

How to expand your e-commerce and online sales

Is your business making the most of today’s e-commerce opportunities?



CPA Australia’s recent Asia-Pacific Small Business Survey found an interesting disparity between e-commerce usage in the Asia-Pacific region and in Australia. 67% of Asia-Pacific small and medium-sized enterprises (SMEs) say at least a 10th of their revenue is from online sales. But only 39% of Australian SMEs say the same.

Let’s look at how you can turn e-commerce into a viable sales and revenue stream.

Optimize your e-commerce platform and user experience

It’s vital to have a user-friendly and mobile-responsive e-commerce website. 

Invest in a new e-commerce site that has fast loading times, intuitive navigation and simple ways for potential customers to browse your products. It’s also helpful to have an effective checkout process. This helps you cut down on cart abandonment and problematic payment issues, keeping your online customers well-serviced and happy.


Target specific online customer segments

Targeted use of sales and marketing helps you pinpoint the most profitable customers.

Develop a digital strategy that uses SEO to improve your search rankings, plus targeted social media advertising and email marketing to engage with your online audience. This drives traffic to your online store and helps to convert casual browsers into buyers.



Drill down into your website and customer data

Website analytics tools are vital for getting a better understanding of customer behaviour. 

Use these analytics tools to find out your most popular products, track conversion rates and pinpoint areas where you can improve your customer engagement. With these data-driven insights, you can continually refine and upgrade your online store and marketing efforts. This helps you stay agile and do your best to convert website visitors into paying customers.

Bring your customer service into the 21st century

Online customers expect instant and comprehensive customer service. 

It’s important to offer excellent online customer support, so customers can get the answers they need, fast. That means having a live chat function, replying promptly to emails and social posts, and having a comprehensive FAQ page. Great customer service builds trust and can improve your customer satisfaction scores, while easing the potential friction that can stop online visitors from buying your products.

Diversify into new online markets

Don't limit sales to your own company website, when there are other channels to explore.

Think about expanding into online marketplaces like eBay or Amazon Australia. You could even explore social commerce features on platforms like Instagram and Facebook. Diversifying channels increases your visibility and helps you reach a broader customer base.


Let’s expand your e-commerce capabilities

With Australia lagging behind the rest of the Asia-Pacific sector, now’s the time to invest in your online potential and bring your e-commerce site up to date.

Talk to our team about your strategic goals for e-commerce sales and we’ll help you refine and update your sales strategy to expand your online revenue streams.


Contact Us


RBizz Team