Blog categorized as Guides

Find out the methods of measuring your advertising efforts and avoid most common advertising mistakes.

Find out ways to create an accurate sales forecast to look at the viability of your business.

Find out how to make it your mission to keep your long-standing customers loyal for many years to come.

Here’s what you need to know to identify new customers and markets to grow your business.

Find out how to use focus groups as an effective technique to research your customers and understand them better.

Planning to launch a new product or service? It pays to assess potential demand first. Read on to find out how.

Have you clearly identified your distinct point of difference from your competitors? Read on to find out how you can build your competitive advantage.

Are you getting the most value from your marketing budget? Find out how these 8 steps will make your marketing efforts work more effectively.

Don't get your market wrong. Read on to find out how best to define your targets in as much detail as possible so you can tailor your offerings to them.

Find out how to use the feedback from a well-designed questionnaire to improve your business procedures and your marketing.

Do you want to know how to create awareness to increase your sales? Find out how to market your business offerings more effectively.

Are you aware of the key factors of cultural differences impacting your business? Read on to find out.

Effective succession planning gives you the reassurance that your business will be in good hands after you’ve retired. Find out how planning early can be beneficial and see if you need professional assistance.

Find out how to evaluate your succession plan and decide the suitable course of action that works for you and your business.

Find out how to select the best possible option when it is time to exit your established business.

Is your advertising working for you? Find out how effective advertising builds profile, generates new business, and retains your existing customers.

Finding the break-even point through the analysis of costs is one of the most useful processes an entrepreneur can undertake. Find out how.

Find out why it is important to plan ahead and know if you are ready to set up your new business for success.

Do you want to know the level where you are not operating at a loss? Find out how to calculate your break-even point.

Are you thinking of selling your business? Read on to find out how you can choose the valuation method to use.