Blog tagged as Pricing Strategy

Working out real take-home divided by actual hours worked — including all the unlogged admin and after-hours effort — often reveals a rate lower than what an owner would accept from an employer, and almost nobody's ever calculated it.

Businesses charging more usually aren't better marketers — they've calculated their real costs and margins well enough to price with confidence, while uncertainty pushes competitors toward conservative guesswork.

Blaming a weak quarter on "the slow season" can quietly mask a real margin problem — the giveaway is a seasonal dip that's getting worse each year rather than staying consistent.

Most "competitively priced" businesses haven't actually calculated their real costs — they've just matched a competitor's number without checking whether it covers their own overhead, labour, and cash flow.